Social audio app
Company
Clubhouse
Role
Product Designer
Focus
Product, Systems
Context
I was brought on full time by Clubhouse in Oct of 2022 to work on their first monetization model for creators. They had some research and signals to validate that creators were needing a way to monetize their houses and services but they knew they didn't want to go the traditional route. They brought me in to help ideate possible solutions with the PM leading this project.
Opportunity
Web 3 technology opened up innovative ways for community engagement and interaction. We ultimately decided on using DAO's principles and frameworks to structure our community model for this new type of house creators. Our goal was to implement a Web 3-based subscription model while maintaining a user-friendly Web 2 interface. This approach allows us to harness the benefits of Web3 while keeping the Clubhouse experience simple and intuitive.
Final product
We successfully developed and launched an alpha version of this feature for an initial group of two creators who met specific criteria to fully benefit from it. Our initial objective was to generate $500 MRR per creator over three months. Impressively, one creator earned $1000 in subscriptions within the first week of launch.
Subscription onboarding
Proposals
House creation
Design system
Primitives
Swift UI NFT card micro-interaction