Family photo album app

Company

Earlybird

Role

Product Designer

Focus

Onboarding

Context

Earlybird is a family consumer app that recently closed its seed round, securing a total funding of $10.9 million. Their product is designed to help parents start their child's investing journey early. Currently, they are transitioning their main value proposition to focus more on creating a time capsule of memories for children. They approached Iterate to help redesign their onboarding process to reflect this new direction.

Opportunity

The opportunity allowed for a new UI refresh and the creation of a emotional experience that would serve as users' first impression of the product. The goal was to not only explain the product's value but also to have parents create their child's first memory on the platform before even finishing onboarding. By using their child's pictures and memories, we aimed to create a delightful experience that puts the focus on their child, not the product itself.

Final product

With the help of their engineering team, we were able to develop a thoughtful and effective flow that will hopefully convert more parents. Updates on key metrics will be provided soon.

Product intro

Parent profile setup

Child profile setup

Family invite

Investment account upsell